Garena has unveiled the Free Fire in-game character of Arabic megastar Mohamed Ramadan on Dubai’s Burj Khalifa with players across the Middle East and North Africa (MENA) region able to play the character from Friday 16th April. A famous singer and actor in MENA, Egyptian star Mohamed Ramadan has been named Maro in Free Fire, becoming the game’s first playable Arab character.  To mark the occasion of the launch of the latest character and brand ambassador, Garena lit up the Burj Khalifa twice with an eye-catching video announcement which was watched by people around Dubai’s iconic landmark including Mohamed Ramadan.

Mohamed Ramadan first Arab megastar to be a playable character in global game

Garena hosted a special reception and Iftar at the Address Hotel in Downtown Dubai where distinguished guests viewed the projections on Burj Khalifa and interacted with Mohamed Ramadan during the evening. The collaboration with Mohamed Ramadan is part of Garena’s commitment to bring exciting content to Garena Free Fire fans and players in the MENA region by offering localized experiences. As one of the most significant tie-ups within the gaming, music and movie industries in the region, the partnership seeks to engage and inspire players across MENA.
Mohamed Ramadan said: “It is a privilege to be an official part of the Free Fire community with the launch of my very own character - Maro. Garena has done a tremendous job of creating such a wonderful iconic gaming character which I am really proud of and it was amazing to see it live for the first time on Burj Khalifa. I cannot wait to try it out for myself in Free Fire and win some exciting battles on the battlefield and I encourage all my fans to do the same as well.”