TRUFF, the truffle brand known for reimagining and elevating pantry staples, is bringing its unifying ingredient front and center with the launch of TRUFF Black Truffle Oil. TRUFF originally gained notoriety as the first truffle infused hot sauce brand, challenging the culinary status quo with its ultra-unique mixture of real black truffle and spice. In the past year alone, the young brand has quickly expanded its product portfolio by developing more hot sauce flavor profiles, pasta sauces, and mayonnaise which all feature truffle as the star ingredient.

Digitally-native truffle brand expands portfolio with third new product

TRUFF Black Truffle Oil is a delicate blend of olive oil and real black winter truffle. The recipe includes a carefully selected neutral-flavored olive oil as a base to let the pure truffle goodness shine through. With just a couple of drops, the oil adds instant depth and dimension to any dish. TRUFF immediately propelled into social media and became viral with the release of its truffle hot sauce in 2017. 

With its distinctive flavor profile and pristine bottle, TRUFF Hot Sauce quickly became the best-selling hot sauce on Amazon and at Whole Foods Market. TRUFF's product portfolio had over 300% growth while amassing wait lists of over 10,000 customers for its new product expansions into pasta sauce and mayonnaise. TRUFF can now be found in more than 8,000 stores around the world. TRUFF Truffle Oil will be available nationally online  and will be distributed on AmazonWhole Foods Market, Shaw's, Giant, Sprouts and World Market throughout the next coming months.